Gen currently leads the development of firm-wide strategic efforts with a particular focus on initiatives in BSC’s state and local public sector market segments including planning, transportation, and ecological services. To help stay abreast of market trends and funding programs, Gen is an active member of the Women in Transportation Seminar, and the Massachusetts Alliance for Economic Development. She is also a volunteer for the 2008 Greenbuild International Conference and Expo Tours Committee.
Previously as BSC’s Director of Marketing, Gen was responsible for managing both the firm’s corporate marketing program and new business development support efforts. In this capacity she focused on establishing a full-service marketing group, building on recently launched marketing protocols and developing new firm-wide proposal standards. Gen’s experience spans over 25 years as a marketing professional for several leading engineering firms in the environmental consulting field and the power engineering and construction industry. Gen, a long-time Boston resident, holds a BS in Business Administration from Boston University. Outside the office, Gen enjoys New England’s mountains and beaches, reading, and family time.
