BSC has assembled an international project team, led by Toronto-based Urban Marketing Collaborative, that was recently selected by the City of Boston Redevelopment Authority to provide an identity and branding strategy for Boston’s Downtown Crossing area. Downtown Crossing comprises over 1.8 million square feet of retail space, has over 100,000 people a day pass through, and has, for over a century, been the center of retail activity for the City and metropolitan region.